Zmartup case study
Zmartup is an Austrian startup platform for mass investment in individual projects. It’s very similar to Kickstarter with one big difference that sets it apart from the rest of the competition. Zmartup offers hybrid investing, where the project holder can choose between crowdinvesting or crowdfunding. In addition to the platform, they also offer services aimed at start-up companies in their initial phase. In this case study, we took a closer look at part of their processes – advertising on social networks with the goal of collecting mass investment.