Dobrodošli v rubriki Marketing! Tukaj boste našli najnovejše vire o številnih temah, povezanih s marketingom. Ne glede na to, ali ste lastnik podjetja, vodja marketinga ali samo radoveden študent, našli boste članke in nasvete, ki vam bodo pomagali razviti in izvajati uspešne trženjske strategije.
The importance and objectives of brand development Creating a brand development strategy is an important step for any business, as it is the first step towards creating a long-term brand development plan. This allows companies to assess their current situation, present options and develop concrete actions and strategies to achieve the desired results. A brand…
Facebook advertising has become one of the most powerful tools for reaching target groups in today's digital marketing. Facebook has the widest user base with over 2 billion monthly active users. This means that Facebook is one of the best ways to reach a wide range of target groups. Facebook also offers advanced advertising features…
Facebook posts are a great way to offer your fans interesting and engaging content. With the right ideas, you can make your page more engaging and attract more visitors. In this article, we’ll present some ideas for Facebook posts that will help you improve your presence on the network. 5 ideas for improving your Facebook…
Content is king. We hear this phrase so often that it starts to lose its meaning, but it is also true. Google recognises and prioritises valuable content that is not only searchable, but also shareable. This means that the content you write must be written to either inform, entertain, challenge or convert your target audience.…
How to set up landing pages for multiple target segments is an important question for a successful online marketing plan. Landing pages are pages designed to collect information about visitors and their interests and to inform a segmented audience with the aim of conversion. Creating landing pages for multiple target segments can be challenging as…
Sales landing pages are one of the most effective ways to increase sales and customer satisfaction. Creating a sales landing page can be tricky if you want to summarise all the pains and desires of your target segment on a landing page, but it can also be very rewarding. Sales landing pages can help businesses…
There are several different types of content that can be found on content-enhanced websites, online stores or online portals. You may have used a content archetype on a website and not even realised it. Why use different content types at all? See below to find out why using different content types is important and how…
One of the biggest myths in marketing is that you have to get conscious attention to get the message across. However, an interview with Kevin Keane from consumer neuroscience agency Brainsights in the IN CLEAR FOCUS podcast with presenter Adrian Tennant, explains that there is hidden value in passive response, and in understanding how consumers…
When to start brand marketing is a question that more and more companies are asking. Brand marketing is the process by which companies create awareness and trust in their products and services. It can be a very effective way to increase sales and customer satisfaction. In this article, we will discuss in more detail when…
Vsebinski marketing ima lahko veliko moč če ga vemo uporabiti. Načeloma je zelo enostavno bistvo vsebinskega marketinga. Potrebno je določenemu uporabniku v določenem trenutku posredovati pravilni članek. Ta članek bo mu glede na stopnjo v prodajnem lijaku lahko ponudil storitev ali ga peljal na drug članek v prodajnem lijaku.
Če še niste slišali za influencer marketing je potem zadnji čas, da slišite za njega. Slovenski prevod bi lahko bil vplivnostni marketing. Glavni namen vplivnostnega marketinga je uporaba oseb, ki imajo na socialnih omrežjih velik vpliv. Najbolje se obnesejo influenserji na družbenih omrežjih, kot dodatek oglasom teh omrežjih.
Čeprav bodo besedilne vsebine z dolgo obliko vedno imele mesto v svetu spletnega trženja, vizualne vsebine pridobivajo veliko pozornosti in so se izkazale za boljše od pisnih vsebin. Ampak zakaj? V naši digitalni dobi smo se razvajali z lahkoto in dostopnostjo vizualne, interaktivne naprave na dosegu roke. Kot rezultat, so naši možgani dejansko postali bolj odvisni od vizualne vsebine.
Čeprav bodo besedilne vsebine z dolgo obliko vedno imele mesto v svetu spletnega trženja, vizualne vsebine pridobivajo veliko pozornosti in so se izkazale za boljše od pisnih vsebin. Ampak zakaj? V naši digitalni dobi smo se razvajali z lahkoto in dostopnostjo vizualne, interaktivne naprave na dosegu roke. Kot rezultat, so naši možgani dejansko postali bolj odvisni od vizualne vsebine.
