On-site optimisation is an important part of any website’s SEO plan. It’s what helps search engines like Google determine how to rank your website in search results, making it easier for potential customers to find you in relevant searches. On-site optimisation involves a range of techniques to ensure that your website is ready to be indexed and ranked.
On-site optimisation makes sure that your web pages are structured correctly. Structuring your site means including an HTML title tag for each page, adding page descriptions and keyword-rich page titles. In addition, you need to ensure that all internal links are working properly and that they refer to relevant pages.
Keyword research is another important part of on-site optimisation. It involves studying the keywords and phrases that potential customers use when searching for goods and services related to your business. By researching relevant keywords and phrases, you can create content and pages on your website that are more likely to be noticed and visited by search engine spiders.
Adding fresh content to your web pages can also be categorised as on-site optimisation. Blog posts, supporting articles or even customer reviews can be a great way to help Google understand your site’s content.